Thursday, May 12, 2011

Blog Post #5 Midterm Practice

The 1939 Futurama exhibit about a perfect super highway future was more hype than reality. It disregarded the consequences that would follow a society that depended largely on vehicles, and when this reality came true, the negativity surpassed the positive. The Futurama exhibit toyed with the American peoples fragile state, of being in an economic depression, and sold a brighter, more promising future through the use of a vehicle. Because the exhibit was put together by GM, it was in their own companies best interest that people find promise in owning a vehicle, as well as having the American people support a car-filled future. Unfortunately, little was mentioned about the environmental damage that this future would cause, and surely that is what occurred. Vehicle CO2 emissions account for a large percentage of the environmental damage the world faces today. This surely cannot be considered a "perfect" future. GM did a great job at "hyping" up their own product, but it did not amount to a positive, or anywhere near a perfect future.

There is no doubt that Futurama painted a pretty picture. It envisioned a perfect suburban world, which to some constitutes as Utopia. But even Utopia would have environmental damage with the amount of increased CO2 emissions that were promoted. Although there were intentions to resolve the overcrowding of city streets and the chaotic highways, the larger intention was always to improve the economy by increasing the growth of automobile production. This they achieved.

Futurama unfortunately also promoted another prospective problem for the environment. It excited the thought of a lifestyle that included driving to, and from every destination. They created this hype by showing students driving to school, people driving to work, driving to the market etc.